Ashush in Givat HaMatos – Rimon Building, Jerusalem | In Marketing

Jerusalem of gold, copper, and light... From the alleys of the Old City and the Western Wall to the new and developing neighborhoods, including Givat HaMatos, Jerusalem blends a glorious past with a vibrant present and an innovative future. In recent years, the city has been undergoing accelerated development: advanced transportation systems, cultural centers, leading academic institutions, and rich, diverse community life. The meeting point between old and new, tradition and progress, creates a unique living experience like no other. Living in Jerusalem is more than just residing—it is a privilege to be part of the beating heart of Israeli history, culture, and innovation.

The building integrates traditional Jerusalemite language with a contemporary interpretation. Reflecting the urban character, the building envelope is clad in Jerusalem stone using three stonework techniques: Tobzeh on the ground floor—as a tribute to historical construction—and Mutabeh and Talatish on the upper floors to create visual lightness and refinement. The finishing materials are light-colored, featuring meticulous detailing and a sense of continuity from past to present. The balconies incorporate smart solutions, including Sukkah balconies in accordance with Jewish law and standing balconies in the master bedrooms.

The project is located in the Givat HaMatos neighborhood of Jerusalem, a new neighborhood situated at the seam between Talpiot, Gilo, and Hebron Road, connecting the city center to southern areas. The area is undergoing significant development, with large-scale construction plans including over 3,000 new housing units alongside expansive green open spaces, educational institutions, cultural and community centers, and convenient access to public transportation—including the planned Blue Line of the Light Rail. Givat HaMatos serves as a residential hub for a diverse range of families seeking high-quality housing with convenient connectivity to the city center.

Thanks to its strategic location, panoramic views of the Judean Hills, and the connection between the city center and southern Jerusalem, Givat HaMatos is becoming an exceptional real estate opportunity. The project site is situated on a central street corner, on a wide and open plot that connects the layers of the Jerusalem landscape with the built environment. This location offers openness to the view, high-quality air directions, and a sense of space that is rare in the city. The design draws inspiration from the Jerusalem mountain, creating a system of stone terraces integrated with native Israeli flora as part of the natural continuity of the site.